Aston Martin Looking To China For Joint Venture - Aston Martin Rapid E Forum
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post #1 of 5 (permalink) Old 02-02-2018, 03:57 PM Thread Starter
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Aston Martin Looking To China For Joint Venture

Research and development of electric vehicles is a costly venture for automakers. With this in mind, they would want to target large markets like China and create a partnership with local companies.

According to Bloomberg, China has the largest market for electric vehicles in the world. They managed to take that title from the U.S. in 2015 thanks to government subsidies and strict emission regulations. What’s more, the China Association of Automobile Manufacturers is expecting to see “new-energy” vehicle sales to hit 1 million this year.

With this in mind, Aston Martin is looking to collaborate with a Chinese company and Contemporary Amperex Technology Ltd. (CATL) is one battery maker they’re taking into consideration for their first electric sportscar, which could be the RapidE.

Some may scoff at such a collaboration simply due to the reputation Chinese made products have, but it is a necessity if Aston Martin wishes to sell electric vehicles in said country. Though we’re not clear on the specifics, “China requires foreign automakers to form joint ventures with Chinese companies to be able to sell locally.” Local suppliers also receive a competitive advantage thanks to some battery regulations.

Of course CATL is just one company Aston Martin is taking into consideration and may not be the automaker’s final choice.
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post #2 of 5 (permalink) Old 02-04-2018, 03:56 AM
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As a company known for performance and quality, producing the RapidE battery pack and motor in China, who has a reputation for poorly regulated goods, may deter some buyers. Perhaps sell the Chinese made models locally and have another factory produce the vehicles slated for global sale?
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post #3 of 5 (permalink) Old 02-18-2018, 12:10 PM
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Looks like automakers are beginning to understand some of the obstacles that Tesla has been facing. Its not easy to produce a luxury EV, and sourcing/producing all of your components can be extremely expensive. With how stiff the competition is going to be in this segment, I'm not sure if its a good idea to leave any aspects of your production in the hands of another company.
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post #4 of 5 (permalink) Old 02-28-2018, 11:52 AM
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With certain badges like Aston Martin, there's a certain expectation for their products including where they are produced and the origin of components. Some will be wary of the new Rapid E if they do decide to outsource battery production. Of course there are arguments for partnerships and Aston Martin is now looking for a partner to help them meet the capital requirements need for the development of autonomous driving. We'll just have to wait and see how these new cooperative efforts affect their products in the future.
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post #5 of 5 (permalink) Old 03-05-2018, 03:48 AM
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I like the sounds of this because Aston Martin has a great business model, at this point they probably just need more money to show what they can do as a brand. Similar to what happened to they're owned by an Indian company.
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